Many companies often operate on a volume based business model. The more work received, the more accounts can be churned in order to make a return on them.
ResX have created a scoring tool which can mine many years' worth of data that companies have amassed over the years to look for trends and insights, that would usually remain unused and forgotten.
A scoring model which analyses key demographics tailored to your business, in order to:
From the information we gather, we are able to determine the file's expected KPIs and the value of the account, with the potential return to the business.
With this information, businesses can now score any potential file placements before they accept them to ensure that the work taken on has the desired propensity to perform and will return an acceptable value to the company.
Benefits of MEL